The absolute and exclusive rights to grant "Brahmsambandh" in the pushtimarg, in order to transform an Ordinary "jeev"(soul) into a Pushti "Jeev" lie only with "Vallabhkul Goswami Balaks"(The word "Goswami" literally means-The protector of cows), who Vallabh Vaishnavas respectfully and lovingly refer to as: "Goswami","Bawa" or "Jeje". They are the actual and direct descendants of Shreemad Vallabhacharya Mahaprabhu. Goswamies are responsible for the "pushti"(literally means spiritual nourishment) of all the disciples initiated by them. Brahmsabandh is a process, where after fasting for one full day(consuming fruits and milk only) one is given the Krishna "Gadh Mantra" in front of a Deity "Swaroop" by a Vallabhkul Goswami after which "tulsi" leaves(Indian Basil) are offered to the lotus feet of the Lord. The "Adhikaar"(right) to perform daily "seva" comes only after one is initiated into Pushtimarg by means of formally granting Brahmsambandh by a Goswami Balak. Without brahmsambandh one does not hold the right to perform seva of a "Pusht" (alive) Deity "Swaroop".