This festival takes place on the day after Holi, when the demoness Holika is burnt. There is great rejoicing and gulala is sprinkled on devotees. Adola, swing, decorated with mango blossoms, and with various other flowers and creepers, is placed in the Doltibari Navanitpriyaji is placed on the swing which is swung by the high priests. The priests spray gulala on the swing and the Tilakayat in turn sprays gulala on the priests and servants.
Srinathji is dressed in a white gherdar wagha and pagha, surmonted with a peacock feather plume. The pichhvai is white.
In the evening, a person dressed as a Mughal king circumambulates the temple and sweeps the steps of Suraj pole with his beard. This seems to be the enactment of a legend according to which a demon used to descend from the sky and sweep with his beard the temple at Mount Govardhana when Shrinathji was there. This is asid to have continued for twelve years. Shrinathji sas so pleased with his dedicated service that He blessed the demon and promised, that he would be born as a monrch. Hearing this, the demon flew towards Agra and later become an emperor.7