Sri Vitthalesharayaji was the son of Sri Damodaraji .
Once , all the other Balak’s were offerring Tipara ( a type of shringara to be worn on sri mastaka ) , to Sri Nathaji , which He refused to except as he saw Sri Vitthalesharayaji weeping . Sri Nathaji called all the Balaks and ordered them that Sri Vitthalesharayaji shall rightfully perform my seva . Following the order and wish of Sri Nathaji , the Balaks apologized to Sri Vitthalesharayaji. Sri Vitthalesharayaji’s heart was overfilled with infinite joy by this gesture of the merciful Sri Nathaji .
Sri Nathaji happily wore the Tipara from the hands of Sri Vitthalesharayaji .Since then he was called as Sri Vitthalesharayaji (Tiparawale – one who offerred Tipara to Sri Nathaji).
After this incidence, emporor Shah Jahan gifted vast pieces of land and honoured him with the title of " Goswami Tilkayata ".
Thus Sri Vitthalesharayaji became the first Tilkayata of the Vallabha Sampradaya.
He was bleesed with four sons viz, Sri LalGiridharaji (V.S. 1689), Sri Govindaji (V.S. 1697), Sri Balakrishnaji (V.S.1700) and Sri Vallabhaji (V.S. 1703 ; also known as Kaka Vallabhaji ).