Bhagavat defines ‘Pushti’ as under:
Meaning: ‘Pushti’ means the grace of Bhagavan.
So, Pushti-Marga is a path of dedication, which could be achieved and followed only by the grace of the Bhagavan. Bhagavan is gracious. He bestows his grace upon numerous beings in a number of ways. The Teacher in a school may compel a student to sit at the back, if he is inattentive in his study and is not obedient. But he will gladly accord the front row to that student who learns his lessons attentively and who abides by the commands of the teacher. Similarly, Bhagavan, too, bestows His grace upon beings to more or less extent. Let us not forget here that essentially all the beings are equal for Bhagavan. If the grace of Bhagavan is received unevenly, it is just a part of Bhagavan's Lila (sport). So, Bhagavan specially favours those people who come to his refuge without any sort of selfishness and bestows upon them the benefit of doing his service.